Building a circular future for packaging
Packaging waste is an urgent global problem. While plastic is a lightweight and highly effective packaging material that helps to keep beverage safe, accessible, and affordable, only 14% of what is used is effectively recycled.

Beverage Champ envisions a world where plastics need never become waste. We share concern over the growing threat that packaging waste poses to our communities and marine environment. As one of the leaders  beverages sales, we have an important role to play in making sustainable packaging a reality. It will require fundamental changes in how packaging is made and disposed of, along with rethinking its forms and functions.

Reduce, recycle, reinvent to build a world where plastics need never become waste

Our approach is based on three interconnected strategies: reducing the amount of plastic that we use, recycling more plastic to support a circular economy, and reinventing the plastic packaging we use. 

To truly scale a circular future for plastics, it will require innovation and cooperation at every stage of the plastics value chain. Beverage Champ will drive change by working with a broad group of partners, including industry peers, nonprofit organizations, and people and companies throughout the plastics supply chain. We are investing in and advocating for improved recycling infrastructure, as well as educating and actively empowering consumers.


Sander Defruyt, Lead of the New Plastics Economy initiative at the Ellen MacArthur Foundation

“The Ellen MacArthur Foundation’s New Plastics Economy initiative, is working closely with the initiative’s to advance a common vision of a world where plastic never becomes waste. By setting ambitious 2025 targets and working aggressively to reduce, reuse, recycle, and reinvent their packaging. Helping to create a circular economy for packaging, keeping it in the economy and out of the environment.”

Sander Defruyt
Lead of the New Plastics Economy initiative at the Ellen MacArthur Foundation

“Supporting a circular economy is at the heart of Beverage Champ vision for a world where plastics need never become waste. Innovative solutions and partnerships are critical to supporting a circular economy for plastics. assembled.”

Patrick Williams
Owner, Beverage Champ Ltd