Our Values & Principles
Our Corporate Purpose states that to succeed requires “the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment on which we have an impact.”
Our values define how we do business and interact with our colleagues, partners and customers. Our four core values are integrity, responsibility, respect and pioneering. As we expand into new markets, recruit new talent and face new challenges, these guide our people in the decisions and actions they take every day.
Always working with integrity
Doing business with integrity has always been at the heart of our corporate responsibility commitments. Integrity defines how we behave, wherever we are. It guides us to do the right thing for the long-term success of Beverage Champ.
Positive impact and continuous improvement
We aim to make a positive impact through our commercial operations and relationships, voluntary contributions and various other ways in which we engage with business partners and society at large. We’re also committed to continuously improving the way we manage our impacts and our longer-term goal of developing a sustainable business.
Setting out our aspirations
Our Corporate Purpose sets out our aspirations in running our business. It’s underpinned by our values and, equally importantly, our Code of Business Principles, which since 2010 describes the operational standards everyone at Beverage Champ must follow.
The Code of Business Principles is supported by 24 internal Code Policies that provide a framework of simple Musts and Must Nots that apply to all employees and others working for Beverage Champ.
Working with others
We want to work with suppliers, agents, distributors and other business partners who have values similar to ours and uphold the same standards as we do. Our Responsible Sourcing Policy and Responsible Business Partner Policy, aligned to Beverage Champ Code of Business Principles, seek to uphold twelve fundamental principles covering business integrity including specific responsibilities relating to employees, consumers and the environment.
Beverage Champ reputation for doing business with integrity and with respect for the interests of those our activities can affect is an asset, just as real as our people and brands. Our first priority is to be a successful business: that means investing for growth and balancing short term and long term interests. It also means caring about our consumers, employees and shareholders, our business partners and the world in which we live.
To succeed requires the highest standards of behaviour from all of us. We want our Code of Business Principles, related Code Policies and third party compliance programme to have a positive impact in day-to-day business: each one of us must uphold these at all times.